The project
Zeiierman came to us in 2023 wanting a full overhaul: brand identity and website. They make premium TradingView indicators and other trading products for a global audience, but their WordPress site and original branding weren't keeping up with their competitors. They needed to look like the company they'd become.
What wasn't working
The WordPress site was weighed down by clashing plugins, slow load times, and no analytics. Technical SEO issues were hard to fix quickly, which hurt search rankings. The design had no real thought behind the user flow, copywriting, or layout. And scaling or maintaining the site was a constant fight.
We cover the brand overhaul in a separate case study. This one focuses on the website. Beyond keeping the sitemap for SEO purposes, there was almost nothing worth bringing over from the old site. That made the project both easier and harder. No constraints, but no shortcuts either.
How we built it
We started by understanding Zeiierman's long-term goals and who they were trying to reach. Then we researched their audience: traders who use TradingView indicators, including mobile users even though desktop was the primary channel.
Our team wrote all the copy in-house. Every page, from scratch, refined through editorial review. Then into design: mood boards to set a direction, multiple homepage mockups to test layouts and styles, then a style guide (colors, typography, layout rules) once we locked in the final homepage. Every page was designed for desktop, tablet, and mobile.
For the Webflow build, we started with a global style guide, then built out each static page. CMS content was migrated from WordPress with all images, embeds, and metadata intact. Before launch, we ran our internal checklist for speed, SEO, and performance. After internal reviews and client sign-off, we migrated the domain and launched.
Where it landed
Zeiierman's online presence now matches their reputation in the trading world. The site supports continued growth, builds credibility with partners like TradingView, and gives traders a better experience. The site will keep evolving, but this was the turning point.
