Context

We recently worked with Outbound Specialist, an educational company gearing up to launch a product teaching business concepts and sales techniques to a Scandinavian and global audience. Their product focused on generating leads through outbound methods like cold email.

The team behind this venture, Outbound Specialist, is a powerhouse of marketing talent. These folks are big names in the Scandinavian marketing scene and beyond, with many running successful agencies. They've pooled years of experience and expertise into this product, aiming to share their outbound lead generation knowledge.

Challenge

A crucial element of their launch strategy was nailing the landing page. Despite their marketing prowess, they knew they needed something extraordinary for this launch. That's where we at LoudFace came into the picture.

Even though they'd launched successful products before, they couldn't risk a mediocre landing page this time. They'd been following our work and success stories, so they reached out through mutual connections to ensure their landing page would be a knockout.

Our Approach

At LoudFace, we've been crafting high-converting landing pages for years. We've got a treasure trove of insights on what works and what doesn't, and we've honed our strategies based on this wealth of experience and data.

We kicked things off by auditing their copy, making sure it aligned with our tried-and-true landing page structure. Once we gave the copy a thumbs up, we dove into design using Figma. We built mood boards and benchmarked other landing pages that matched their style and would resonate with their target audience.

Our process always starts with multiple homepage drafts. It's like an exploration - we iterate until we find a style that clicks for everyone. After several rounds of internal reviews and back-and-forths with the Outbound Specialist team, we nailed down the winning theme.

Then came the nitty-gritty - designing the actual landing page with their copy, creating custom visuals and infographics. We structured the sections based on our data on successful landing pages. After more tweaks and drafts, we landed on a page that both teams were stoked about.

Our Webflow team then brought the design to life, ensuring fast load times, smooth animations, and a seamless funnel experience. We put everything through rigorous testing - forms, videos, the whole shebang - before handing it over to the client.

Post-launch, we kept a hawk's eye on the page for the first 24 hours. Even with all our QA, you never know what might pop up, so we wanted to squash any issues before visitors noticed.

The Outcome

The launch was a smash hit - $200K in revenue within 30 days. The Outbound Specialist team was swamped with leads flooding their CRM and pipeline, thanks to the high-converting landing page.

Once the dust settled, we picked up our regular communications and started plotting the next project. Since then, we've launched multiple landing pages with similar, if not better, success. We're still working closely with the Outbound Specialist crew, helping them with performance design and Webflow development.