Background
We worked with Outbound Specialist, an educational company launching a product that teaches business concepts and sales techniques to a Scandinavian and global audience. The product focused on generating leads through cold email and outbound methods.
The team behind it are well-known in the Scandinavian marketing scene, many of them running their own agencies. They brought years of experience into this product and wanted the launch to match that level.
The ask
The landing page had to convert. Despite their own marketing skills, they knew they needed outside help to get this right. They'd been following our work and reached out through mutual connections.
The work
We've built landing pages for years and know what converts. We started by auditing their copy, aligning it with our tested landing page structure. Then into Figma for design: mood boards, benchmarking other pages in their space, and multiple homepage drafts until we found a direction that clicked for everyone.
From there, we designed the full page with their copy, created custom visuals and infographics, and structured sections based on what we know works. After more rounds of refinement with the Outbound Specialist team, we had something both sides were happy with.
Our Webflow team built it out: fast load times, smooth animations, clean funnel experience. Every form, video, and integration was tested before handoff. We monitored the page for the first 24 hours after launch. With a product launch riding on it, you don't just hand it off and walk away.
Results
$200K in revenue within 30 days. Their CRM and pipeline filled up fast. Since then, we've built multiple landing pages for them with similar or better results. We still work with the team on performance design and Webflow development.
