Background
Receptive Marketing is a US-based agency that generates leads for B2B businesses through email campaigns. Their website was static and their branding was outdated. Neither communicated what they actually did or built trust with potential clients. These problems were blocking their growth plans.
What wasn't working
The site was built on a platform that made updates painful. There was no clear path from visitor to lead, and no conversion-focused design, so traffic from their email campaigns wasn't turning into leads. The copy didn't engage visitors. And the brand looked dated enough to drive potential clients away before they read anything.
What we did
We started with the messaging. Good design on bad copy is wasted effort, so we rewrote the angle first. Then we created a new brand identity that fit what Receptive Marketing actually is: a modern, capable agency. The website was designed in Figma and built in Webflow with a clear flow from landing to conversion. We also added case study pages so they could show real results to prospects.
After the rebuild
The team can now update the site themselves through Webflow. The rebrand opened the door for the expansion they'd been planning. Peers and potential clients responded well to the new identity. And the site now works as a lead funnel, converting the traffic they were already getting.
