The project
Ceipal is an HR platform that uses AI for staffing, recruiting, and talent placement. WordPress was causing scaling issues and slow performance. Their site was massive: over 150 static pages and 1,082 CMS pages. They needed an experienced team to migrate the whole thing to Webflow without breaking SEO or losing content.
What made it hard
This was a big migration. Every page, link, and meta tag had to transfer cleanly. Ceipal's team was new to Webflow and needed the new site to be intuitive enough for them to manage. SEO preservation was non-negotiable. And they wanted a Webflow build that could scale without needing outside help for every change.
How we handled it
We've done large migrations before (it's a big part of why we're a Webflow Enterprise Partner). Here's how we handled Ceipal's.
First, we crawled every page on their WordPress site to build a complete URL inventory. That became the blueprint. We set up a detailed timeline with weekly Google Meet check-ins to stay aligned and catch problems early.
The Webflow build used a component-first approach. Global style guide, then reusable components for everything from headers to accordions. This means Ceipal can now create new pages or update layouts without a Webflow developer. CMS migration required custom workarounds for images and embedded content that don't port cleanly from a CSV. We triple-checked internal links, external links, and cross-references between CMS items. Tedious work, but one broken link on a site this size can spiral into dozens.
We wrote documentation along the way so by handoff, Ceipal's team had a full component library and the knowledge to manage it.
After launch
The launch went smoothly. Once DNS propagated, the new site was live with no SEO issues, no missing pages, and noticeably faster load times.
- 150+ static pages and 1,082 CMS entries migrated
- SEO preserved through careful redirect and meta tag handling
- Component library and style guide for easy self-service updates
- Ongoing support as the team gets comfortable with the platform
Ceipal can now use Webflow's flexibility without the bottlenecks they had on WordPress.
