About CodeOp
CodeOp is a coding bootcamp based in Spain that teaches women programming across various tech verticals. They wanted to grow organic traffic and revenue so they could rely less on paid advertising. Their in-house team didn't have the SEO expertise to make that happen quickly.
Where things stood
CodeOp had an established website and had invested in SEO before, but the results weren't there. They needed a partner who could actually move the needle on organic growth.
The work
We ran an organic traffic audit and built a 30-day roadmap. The work covered audience research to understand who CodeOp was trying to reach, new content targeting high-value keywords, optimization of existing articles, a backlink building campaign (starting with free methods), social media and PR consulting, and technical SEO advice for their web team.
Results
Between May 11th and September 11th 2024, CodeOp's numbers moved:
- 49% more clicks/visitors
- 43% more impressions
- 26% better average keyword position
- 3% CTR improvement
The lead pipeline grew in lockstep with organic traffic, which is the metric that matters most for an SEO engagement like this. Rankings are stronger, and the growth compounds from here.
