The client
Zeiierman is a long-standing LoudFace client. They build premium TradingView indicators for traders worldwide from their Stockholm headquarters, and partner with leading trading companies (TradingView itself among them). Their old WordPress site had become visually stale and was leaking the organic traffic it used to capture.
The problem
After we launched their new Webflow site, the next step was clear: an SEO campaign that grew organic revenue and reduced reliance on paid channels. What Zeiierman didn't have at the start:
- In-house SEO depth to run an aggressive program themselves
- A backlink strategy or any meaningful link equity outside their existing partnerships
- An evergreen content plan, just a backlog of older blog posts losing rankings
- A way to coordinate organic growth across both their own site and the TradingView platform their products live on
The strategy
Same SEO foundation we run for B2B SaaS, fintech, and finance/trading-tools clients, retuned for a premium technical-indicators business. We used what we learned during the website rebuild to shape the SEO strategy. Four moves on a 30-day roadmap:
- Quick-win keyword audit. Found the high-ROI keywords Zeiierman could rank on within weeks given their existing content and domain authority. Started there.
- Content clusters built for their niche. Premium indicators, momentum strategies, technical analysis frameworks. Each cluster reinforcing the next instead of one-off posts hoping to rank.
- Old articles rewritten before new ones shipped. Fast traffic gains from existing pages first, then new posts for both Zeiierman's site and the TradingView platform their products live on.
- CMS blog template rebuilt and toxic backlinks cleaned up. Foundation work that pays back for years.
The results
October 2023 to August 2024, ten months of SEO work, with organic search moving across every metric (Google Search Console, sitewide totals):
- Clicks: 2.31k → 3.3k (43% increase)
- Impressions: 65k → 75k (15% increase)
- Average CTR: 3% → 4.37% (46% increase)
The notable context: these gains happened despite migrating from zeiiermantrading.com to zeiierman.com mid-engagement. Domain migrations usually cause a temporary traffic dip while Google rebuilds its index. Zeiierman grew anyway.
Per Zeiierman's internal sign-up tracking, website sign-ups doubled across the engagement window. The SEO work also strengthened Zeiierman's reputation across the trading community and helped secure new partnerships.
What made this different
If you're shopping for a finance or trading-tools marketing agency, this is the section to scrutinize. The category is technical (traders evaluate indicators on math, not marketing) and the buyers don't tolerate hype. The SEO program had to compound real authority, not vanity keywords.
Three things made it work. The sequencing: rewriting underperforming articles for fast wins before shipping new content. The content clusters: each cluster reinforcing the next instead of one-off posts hoping to rank. The infrastructure: CMS template rebuild, toxic backlink cleanup, technical audit. Foundation work that lets the next decade of content compound on top of it.
Zeiierman is still on the LoudFace marketing-site retainer. We manage their site, run conversion improvements, and maintain their membership dashboard. The SEO foundation we built in 2023 is the same kind of base our current B2B SaaS, fintech, and creator-economy clients build their dual-track SEO and AEO programs on top of.
About this data
Numbers above come from Google Search Console for the engagement window (October 2023 → August 2024). Sitewide totals across both zeiiermantrading.com and zeiierman.com (the domain migration happened mid-engagement). Ten months, all pages, all queries.
The sign-up doubling comes from Zeiierman's internal sign-up dashboard. Baseline absolute numbers stay private (their competitive data). Partner-platform traffic on TradingView itself is tracked separately and not consolidated here.
External corroboration: Webflow's public Made-in-Webflow gallery lists Zeiierman Trading as a site built by LoudFace, which confirms the website-build half of the engagement on a third-party source.
This engagement predates the dual-track measurement program LoudFace now runs for current clients (Peec AI for AI visibility tracking, PostHog for first-touch pipeline attribution). Reporting here is GSC plus Zeiierman's internal sign-up data. For raw GSC exports, a query-level or branded vs non-branded breakdown, or a Zeiierman reference, ask us directly.
Engagement: ongoing since 2023 · LoudFace's SEO and growth program for finance and trading-tools brands · zeiierman.com
