Context
Eraser is an innovative tool empowering engineering teams to swiftly create and maintain technical diagrams. It seamlessly integrates with existing workflows, offering code-based, exportable visualizations that streamline the diagramming process.
As long-standing partners of Eraser, LoudFace was entrusted with the redesign of their website. The company had outgrown its previous design and was embarking on a new phase of growth. This redesign encompassed a fresh roadmap, brand identity, and messaging strategy. Our team at LoudFace developed the new site in Webflow, based on designs created by Eraser's talented in-house team. We continue to maintain and evolve the website as Eraser grows.
Challenge
While Eraser had internal resources for UI/UX design, they lacked the expertise to develop the site. This is where our long-standing partnership came into play. The primary challenge was to create a highly engaging and interactive website, which we achieved through the implementation of various micro-interactions throughout the site.
Given our history of successful collaborations with Eraser, we had a clear understanding of their objectives. This familiarity, combined with our expertise, made the execution straightforward and efficient for the LoudFace team.
Our Approach
We began by conducting a thorough design audit in collaboration with Eraser's designer. This process allowed us to understand the vision for each section, including how they should interact and behave for the user. Our team then mapped out a comprehensive plan for all pages slated for redesign.
We built the site page by page in Webflow, our platform of choice. As with all our projects, we implemented rigorous quality assurance testing to ensure optimal functionality across all breakpoints and browsers. After fine-tuning and perfecting every detail, we successfully launched the new Eraser website.
The Outcome
The redesigned Eraser website was met with overwhelmingly positive reception from both the public and industry peers. The combination of fresh design, smooth animations, and improved site speed contributed to its success.
Since the initial launch, we've continued to support Eraser's growth by developing new pages for product releases, most notably for their AI product suite. These additions have significantly boosted organic traffic to the site. As Eraser and its product offerings continue to expand, so does their web presence.
We're thrilled with the ongoing success of our partnership with Eraser and look forward to supporting their digital journey in the years to come.
