About Speckle
Speckle is a 3D design collaboration platform for architects, based in the UK. Think of it as GitHub but for architecture. They'd just closed an investment round and wanted their website to reflect where the company was headed, not where it had been.
What they needed
Speckle had never done a website overhaul before. No Webflow experience in-house, no prior agency relationships. They knew what they wanted but needed someone to actually build it. Their site was on Ghost CMS and needed to move to Webflow entirely.
How we handled it
We started by understanding the Ghost CMS setup, then planned the migration and redesign together. We worked closely with Speckle on copy so their voice came through, and our design team had direct communication channels with theirs. Took some back-and-forth to land on the right direction, but we got there.
We built page by page, giving each section proper attention rather than trying to do everything at once. The Ghost-to-Webflow content migration required some creative problem-solving (we used AI to help map and transform the content structure). We added a dark/light mode toggle, tested everything thoroughly, then provided guides and post-launch support.
After launch
Speckle's marketing team can now create and edit pages on their own through Webflow's CMS. The site is responsive, has a clean design that fits their product, and is built to grow with the company.
The project also taught us a few things. We refined our client feedback process and got better at handling niche CMS migrations. Speckle got experience working with an agency and managing a large web project. Good relationship, and both sides came out sharper.
