The project
Radisson Hotels is a global hotel chain. They'd been sending PDF playbooks to shareholders and investors for years, covering KPIs, performance data, and strategic updates.
The problem
Static PDFs couldn't keep up. KPIs were outdated by the time the document reached stakeholders. Updating and redistributing took too much time. And there was no way for readers to interact with the data or drill into specifics.
What we built
We built a digital playbook in Webflow that pulls live data from Airtable. Stakeholders see current KPIs without anyone having to manually update a PDF. We used ECharts for interactive charts so readers can explore performance metrics visually rather than scanning tables.
The design follows Radisson's brand guidelines and is fully responsive. The goal was a tool that felt like a product, not a document.
What changed
Stakeholder engagement went up. The interactive charts made complex data easier to read. Real-time Airtable integration meant no more stale numbers. And Radisson no longer needs to spend resources designing, updating, and emailing PDFs every quarter.
