About Reiterate
Reiterate is a fintech startup based in Estonia. Their software automates financial document processing for companies that deal with high volumes of receipts and invoices. When they came to us, their entire web presence was a splash page with a "coming soon" message.
What they needed
Reiterate needed a real website. One that could attract clients, appeal to job candidates, and give their sales team something to point prospects to. They had a capable marketing lead but no design or Webflow experience in-house.
How we built it
We started with their copywriting, making sure the content matched the site's goals. Then into design: mood boarding, exploration, and iteration until we found a style that fit Reiterate's brand.
The product is complex. Paragraphs weren't going to cut it. We leaned on infographics, Bento grids, and hero visuals to do the explaining. We designed page by page, starting with the homepage, refining each one before moving to the next. Desktop, tablet, and mobile versions were all finalized in Figma before development.
The Webflow build went smoothly, which doesn't always happen, but having a locked design direction before development made a real difference. We focused on animations, interactions, and load speed. After QA, we launched the site and ran a workshop so the Reiterate team could manage Webflow themselves.
Where it landed
The site handles lead gen, hiring, and sales support. It's built with components in Webflow, so Reiterate can add pages and modify the site without us. The team picked up Webflow quickly and now manages their own web presence.
