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Context
LIQID, a leading German financial institution specializing in wealth management, faced limitations with their previous HubSpot-based website. These constraints hindered their marketing, growth, and creative teams' ability to rapidly launch new pages and update designs. With a newly recruited creative team, LIQID's first major initiative was to migrate their website to Webflow, breaking free from the constraints of their previous platform.
Challenge
The migration presented several challenges:
- Implementing Auth0 for user authentication, ensuring authenticated users could access specific content while restricting unauthenticated users.
- Migrating a vast number of pages, both CMS-based and static, pushing the boundaries of Webflow's capabilities.
- Executing a complete redesign alongside the migration, requiring meticulous attention to class naming conventions for future maintainability.
LoudFace provided crucial guidance throughout this process, reviewing and auditing designs to ensure optimal implementation within Webflow.
Our Approach
LoudFace tackled the project with a strategic, step-by-step approach:
- Proof of Concept: We demonstrated the viability of using Auth0 for authentication through a working demo.
- Design Collaboration: Our team audited designs and provided guidance on Webflow-optimized design practices, with all work managed in Figma.
- Phased Development: We implemented a batch-based development process, aligning with the design team's output to efficiently create pages and components.
- Quality Assurance: Rigorous testing ensured all features functioned as expected before launch.
- Ongoing Partnership: Post-launch, we continued to support LIQID, helping to implement new features and pages during an intense period of growth.
The Outcome
Our collaboration with LIQID yielded impressive results:
- Successful launch of the new Webflow-based website.
- Development and launch of over 100 pages, including both CMS and static pages.
- Leveraged LIQID's Webflow Enterprise partnership to exceed the standard 100-page limit.
- Provided comprehensive training to LIQID's development team, empowering them to manage and expand the site independently post-handoff.
This project not only met LIQID's immediate needs but also set them up for future growth and independence in managing their web presence.
