The brief
Montblanc was launching a new collection inspired by Jules Verne's "Around the World in 80 Days." They wanted a microsite that felt different from a standard product page. Something interactive, story-driven, and worth spending time on.
What made it hard
Two things made this hard. First, we had to work closely with Montblanc's in-house design team to develop the visual concept together. Second, the concept they wanted was ambitious. It required design flexibility and interactive features that push past what most websites attempt.
How we built it
We pitched Webflow for its design freedom and interaction capabilities. The build process involved refining the initial concept with Montblanc's designers, then mapping out every section and interaction before writing any code. We created custom animations to bring the static designs to life, and built the site progressively in Webflow, solving problems as they came up through close collaboration with the Montblanc team.
The narrative structure mirrors the collection's theme. Users move through the site like they're on a trip, which made the experience feel more like content than marketing.
Results
The microsite earned an award nomination for its approach to digital storytelling. Users and people in the industry responded well. The project also deepened our relationship with Montblanc and opened the door to future work together.
