The short answerA B2B SaaS website redesign costs about $20,000 to $100,000 in 2026 at specialist studios, on prices they publish. WebFX estimates $3,000 to $25,000 across the market for cosmetic-only work or back-end work, by site size. Flow Ninja's redesign-plus-replatform projects start at $50,000. Budget extra for content migration (about $175 a page), copy and integrations, plus redirects.
| Scope | What changes | Published price range | Published timeline |
|---|---|---|---|
| Refresh or back-end update | Cosmetic changes only, or back-end work such as a CMS move without a new design (WebFX's "redecoration or rewire") | $3,000 to $25,000 by site size (WebFX's estimate of market prices) | Not published as a separate scope |
| Redesign on the same platform | New templates, page structure and copy. Some URLs change | $20,000 to $45,000 at B2B studios (Whittington and Bop Design for the site alone; Metabrand, PixelUp Labs and C42D with brand work included) | 6 to 8 weeks for C42D's $20k package |
| Redesign plus replatform | New CMS plus new design. Most URLs change | $50,000 to $100,000 for SaaS redesigns (Huemor); from $50,000 for redesign plus replatform (Flow Ninja); $100,000 and up at enterprise scale (Blend, Clique Studios) | 8 to 16 weeks (Flow Ninja), 12 to 16 weeks (Huemor) |
Studio prices as each studio publishes them on its own site, read on 4 November 2026. The first row is WebFX's estimate of what the wider market charges. Ranges are published starting prices and typical bands. Your own quote depends on scope.
Which B2B studios publish a website redesign price in 2026?
These studios put the number on their own site, so you can check every figure below yourself. Each was read on the studio's own pricing, services or FAQ page on 4 November 2026.
| Studio | Price as published | What it covers |
|---|---|---|
| Ronas IT (development firm) | Corporate website starting at $3,000 per project | A new website or a redesign of your current one, from 2 weeks. Its home page puts simple websites at $5,000 to $8,000+ and its average web development at $30,000 to $60,000+ |
| Whittington Consulting (B2B, HubSpot partner) | Projects start around $20,000; most redesigns $25,000 to $40,000 | A professionally designed B2B website |
| C42D (startup brand and web studio) | Starting at $20k, $45k and $95k; a $2.5k/mo retainer | Brand plus website packages of 6 to 8 weeks, 8 to 16+ weeks and 16+ weeks. All three bundle brand work with the site; the $20k package runs "from logo and palette to web" |
| PixelUp Labs (funded B2B startups) | Brand plus website projects $25,000 to $40,000; Landing page/Website Sprint $20,000 | Brand and site together; the sprint is listed on the Contra page PixelUp links to |
| Metabrand | Brand identity + website from $25K | Brand identity plus website; a full rebrand with a multi-page site is scoped individually |
| Bop Design (B2B web design) | Typical B2B web design starts at $25,000 and averages about $45,000 | A B2B website project |
| Blend (B2B agency) | Bespoke websites from $45,000; enterprise websites from $100,000 | A custom website; complex, large-scale builds |
| Flow Ninja (Webflow agency) | From $50,000+ for its redesign and replatform project; $25K for Webflow development only | Strategic redesign plus replatforming, including CMS migration, 8 to 16 weeks |
| Huemor (SaaS website design) | Most SaaS website redesigns between $50,000 and $100,000 | A SaaS website redesign, 12 to 16 weeks |
| Clique Studios (Chicago agency) | $15,000 to $40,000 for 10 to 20 pages; $40,000 to $100,000 for 30 to 75 pages; $100,000 to $250,000+ for 100+ pages | Strategy, design, development and basic content migration |
Two subscription models sit outside the project market. Designjoy charges $4,995 a month for one design request at a time, Webflow development included. Superside starts at a $15,000 monthly minimum on an annual term, plus a $1,000 a month software fee. Both bill by the month, so compare them on how many months the work will take.
Four studios we checked publish no website price on their sites or pricing paths: Ramotion, Webstacks, Refokus and Xander Marketing. Ramotion's and Refokus's /pricing pages return not found, and Webstacks' redirects to its About page. With these four, you learn the number on a sales call.
The B2B floor sits at about $20,000. Every B2B-focused studio in the table starts there or higher. Clique's $15,000 band for 10 to 20 pages and Ronas IT are the only two below it. Ronas IT is a development firm, and $3,000 is its entry point for a corporate website. Its own home page FAQ puts simple websites at $5,000 to $8,000+ and its average web development at $30,000 to $60,000+.
How much does each redesign scope cost, and what does it buy?
The word "redesign" covers three different jobs. Mixing them up is how a team budgets $15,000 and gets quoted $60,000.
Refresh or back-end update: $3,000 to $25,000 by WebFX's estimate
WebFX puts two kinds of smaller job in one price column. In its words, "A redecoration includes only cosmetic updates," while a rewire "focuses on backend updates to your website" and is the option WebFX names for migrating to a new CMS. The figures are WebFX's estimate of what the wider market charges, and they rise with site size. A small site of 1 to 50 pages runs $3,000 to $5,000. A medium site of 50 to 150 pages runs $9,000 to $15,000. A large site of 150 to more than 250 pages runs $15,000 to $25,000.
A cosmetic refresh keeps the templates, URLs and CMS you already have. Buy one when your positioning still holds, your pages convert, and the site just looks two funding rounds old. It is the cheapest scope and carries the least SEO risk, because Google sees the same addresses with the same content.
Redesign on the same platform: $20,000 to $45,000 at B2B studios
A redesign rebuilds the templates, the page structure and usually the copy, on the CMS you already have. This is what most B2B studios in the table sell. Whittington puts most of its redesigns at $25,000 to $40,000. Bop Design averages about $45,000. Metabrand and PixelUp Labs start brand-plus-website work at $25,000, and every C42D package from $20k includes brand work.
Clique Studios describes what the low end buys: at $15,000 to $25,000, "expect template-based designs with limited customization." Each unique template is the main unit of cost. Clique prices them at $3,000 to $8,000 each, which is why cutting your template count from 12 to 8 saves more than any negotiation will.
Redesign plus replatform: $50,000 and up
This scope moves you to a new CMS and rebuilds the design at the same time. A CMS move on its own, with no new design, is the back-end work WebFX calls a rewire and prices in the first band. Most URLs change, so you also pay for content migration, a redirect map and the SEO work that keeps your rankings. Huemor puts most of its SaaS website redesigns at $50,000 to $100,000 over 12 to 16 weeks. Flow Ninja's redesign-plus-replatform project starts at $50,000, with CMS migration included. Blend's enterprise websites start at $100,000.
Clique describes a $100,000 redesign this way: a 3 to 4 week discovery phase, 8 to 12 unique page templates, content migration for 50 to 100 pages, copywriting for key pages, 2 to 4 integrations (CRM, marketing automation, analytics) and 60 to 90 days of post-launch support. If a quote at this level leaves one of those out, ask where it went.
What does the wider market data say?
Clutch's pricing guide reports an average web design project of $38,105.39, while saying most projects reviewed on Clutch cost less than $10,000. Both can be true: a few large projects pull the average up. The data covers every kind of web design project, new builds for small businesses included, and gives no sample count for the average, so use it as a broad sense check for B2B SaaS budgets.
Hourly rates explain most of the spread. Clique puts small studios at $100-150/hour, mid-sized agencies at $150-225/hour and large agencies at $225-350+/hour, with offshore agencies at $25-75/hour. Clutch lists $100 to $149 an hour for the US.
What does a redesign quote leave out?
The lines below sit outside the headline price or get quoted as "extras" after kickoff, and they are where a redesign budget breaks.
| Line item | Published price | Source |
|---|---|---|
| Content migration | $175 per page, including setup and optimization | Connective Web Design |
| Copywriting | $100 to $300 per page (Clique); $250 per page (Connective) | Clique Studios, Connective Web Design |
| Unique page templates | $3,000 to $8,000 each | Clique Studios |
| CRM, ATS and marketing automation integrations | $2,000 to $8,000 | Connective Web Design |
| Strategy and planning | $3,000 to $12,000 | Whittington Consulting |
| SEO, Core Web Vitals and measurement | $2,500 to $8,000 | Whittington Consulting |
| Ongoing maintenance | 15 to 20% of build cost a year | Clique Studios |
| Custom photography | $3,000 to $15,000 | Clique Studios |
Copy is the usual cause of delay. Whittington, on its own redesign work: "Client-written content is the most common cause of delay we've seen in nearly two decades of website redesign work." If your team plans to write the copy to save money, budget the weeks it will cost.
The redirect map is an SEO line item, not a developer chore. Every old URL that changes needs a permanent redirect to its closest new match. Google says permanent redirects "don't cause a loss in PageRank" and that you should keep them "generally at least 1 year." A redesign that skips the map throws away the links and rankings the old pages earned. We rewrite a page in place or 301 it into its closest match, because a deleted URL takes its backlinks and its standing in Google and AI answers with it.
How do you estimate your own redesign budget?
Use the per-unit prices above as a quick formula: templates × $3,000 to $8,000, plus pages migrated × $175, plus copy pages × $100 to $300, plus the integration and SEO lines.
Take a typical SaaS marketing site: 40 pages, 10 templates, moving to a new CMS.
| Item | Calculation | Cost |
|---|---|---|
| Templates | 10 × $3,000 to $8,000 | $30,000 to $80,000 |
| Content migration | 40 × $175 | $7,000 |
| Copy on 12 key pages | 12 × $100 to $300 | $1,200 to $3,600 |
| Integrations | Published range | $2,000 to $8,000 |
| SEO, Core Web Vitals and measurement | Published range | $2,500 to $8,000 |
| Total | $42,700 to $106,600 |
That range overlaps Huemor's $50,000 to $100,000 band and Clique's $40,000 to $100,000 mid-market band. The $42,700 low end sits above Clique's $40,000 floor and below Huemor's $50,000 floor, and the $106,600 high end sits just above both $100,000 ceilings, so the per-unit prices land in the same place as the studios' published bands. Add maintenance at 15 to 20% of the build a year, which is $6,405 to $21,320 on these totals.
If your quote comes in far below this for the same scope, check what got dropped. Start with the template count, then confirm migration and the redirect map are in the quote at all.
What does the platform cost after the redesign?
The CMS bill is small next to the build, but it differs a lot by platform. All prices below are from each vendor's own pricing page, read on 4 November 2026.
| Platform | Published price | Note |
|---|---|---|
| Webflow | Basic $15/mo, Premium $25/mo, billed yearly | Premium is the plan with the CMS for content-rich sites. Monthly billing costs more |
| Framer | Basic $10/mo, Pro $30/mo, billed yearly | Additional editors are $20 a month |
| Sanity | Growth $15 per seat per month | A headless CMS also needs a separate front-end host |
| HubSpot Content Hub | Professional starts at $450/mo with 3 core seats; Enterprise starts at $1,500/mo | The $450 is a new-customer offer; HubSpot shows $500 crossed out beside it |
| WordPress VIP | No published price | Quoted per business |
For the 40-page example, a first year on Webflow Premium is $300 in plan fees, five Sanity Growth seats come to $900, and HubSpot Content Hub Professional comes to $5,400. Our website maintenance cost guide breaks down what running the site costs after launch.
How do you keep rankings and AI visibility through a redesign?
Three rules from Google Search Central shape the budget more than any agency's advice.
- Change one thing at a time. Google recommends that if you want to move to a new domain, change your CMS and update your layout, you "do them one at a time." A replatform plus redesign done in one launch is two changes, and it is harder to tell which one hurt you.
- Expect a dip. Google says that "for medium-sized websites, it can take a few weeks or more" for the new URLs to replace the old ones, and that visibility "may fluctuate temporarily during the move."
- Redirect everything that changes. Use permanent server-side redirects without chains, and keep them for at least a year.
AI answers draw on the same pages, so a broken redirect map can cost you citations as well as rankings. Our website redesign SEO guide covers the full process, the migration timeline guide covers how long each stage takes, and the SEO migration checklist lists what to check in the days and weeks after launch. For the AI side, read what to track after a migration.
Refresh, redesign or replatform: which should you buy?
- Buy a refresh if your messaging and page structure still convert and the problem is how the site looks. Keep the URLs. Spend the savings on copy for your top five pages.
- Buy a redesign on your current platform if your positioning has changed (new ICP, new category, moving upmarket) but your CMS still lets marketing ship pages without a developer.
- Buy a replatform only if the CMS itself is the bottleneck: every page change needs engineering, the site is slow and can't be fixed, or the platform can't support the content you need to publish. Then follow Google's advice and launch the move and the redesign as separate steps.
- Redesign when the site blocks growth. WebFX says designers recommend a redesign every two to three years, and Whittington gives a well-built site a useful life of three to five. Neither cites data, so the site's age alone is a weak reason to start.
If you have already picked Webflow, our guide to B2B SaaS Webflow agency cost covers that platform's build tiers.
How does LoudFace price a website redesign?
LoudFace publishes its floor on its pricing page: engagements start from $5k a month, scoped on an intro call. Every engagement runs through a retainer, and a fixed scope such as a redesign is delivered inside a retainer with a 3-month minimum. Site maintenance is part of every plan, so the team that built the site keeps working on it after launch.
We price it this way because the build is the smaller cost. Rankings and AI visibility after launch decide whether the redesign paid off, so we run the website, the SEO and AEO and the conversion work as one program. For Icypeas, a B2B SaaS company, we rebranded the company and built the website from scratch in 8 to 12 weeks, from brand strategy through launch (case study).
