About the client
Dominic Ashburn, known as Mr. Grateful on Instagram, is a digital creator who shares tips about AI and its creative applications. He came to us with a new AI product that customizes education based on user prompts and needs. The product was still in early R&D, but Dominic wanted a landing page that matched the ambition of what they were building.
The gap
Dominic is strong on branding and graphic design. He'd already built the Mr. Grateful Labs brand identity. But a landing page is a different skill set, and his team didn't have Webflow experience. After seeing some of our previous work, they reached out.
What we did
We started with the copy. Not just understanding the business, but asking what the messaging was doing well and where it could hit harder. Once the words were right, we moved to design.
Started in Figma with a mood board. Settled on a direction, then explored. Multiple iterations and drafts, refining until we had something worth showing. Dominic and his team loved it.
The deeper we got into the design, the more excited we were about what was taking shape. The page wasn't just functional. It had real personality.
Where it landed
The Grateful team ended up putting the product launch on hold, so the landing page never made it to development. The design still exists in Figma, and it still holds up. We'd love to finish it someday.
