Context
Dominic Ashburn, known as Mr. Grateful on Instagram, is a digital creator who shares insightful tips about AI and its creative applications. He reached out to us at LoudFace with an exciting project: launching a new AI product that customizes education based on user prompts and needs. This innovative tool was in its early R&D stages, but Dominic knew they needed a landing page that could match the product's wow factor.
Challenge
Dominic's a creative powerhouse, especially when it comes to branding and graphic design. He'd already crafted the eye-catching Mr. Grateful Labs brand. But creating a killer landing page? That was a different ball game. Plus, while choosing Webflow as the platform was smart, his team didn't have the in-house expertise to build on it. That's where we came in. After checking out some of our previous work, the Grateful team reached out to see how we could help bring their vision to life.
Our Approach
First things first, we dove into the copy. We didn't just want to understand the business; we wanted to add value. We asked ourselves: What works? What could be better? How can we elevate this message? Once we nailed down the messaging, we moved to design.
We kicked off in Figma with a comprehensive mood board. After settling on a style that felt right, we started exploring. We went through multiple iterations and drafts, fine-tuning until we had something we were proud to show Dominic and his team. Their reaction? Super positive. We knew we'd hit the mark.
As we refined the design, our excitement grew. We were crafting something unique – a landing page that wasn't just functional, but genuinely captivating.
The Outcome
Plot twist: the Grateful team had to put their product launch on hold. While this meant our landing page didn't make it to the development stage, the design we created still stands as a testament to what we can do. It continues to wow anyone who sees it.
We're hopeful that one day, we'll get to finish what we started and see this design live on the web. For now, it remains a stunning Figma creation – a showcase of the creativity we bring to the table for startups and growing businesses. It's not just a design; it's a glimpse of what could be, waiting for its moment to shine.
