Context
Our collaboration with Hoxhunt marks a significant milestone for LoudFace. As one of our first large-scale projects, it showcases our ability to manage complex transitions and deliver exceptional results. Hoxhunt, in partnership with us, envisioned a stunning new design for their website. The goal was to migrate from their existing WordPress platform to Webflow, leveraging its advanced capabilities.
This ambitious project involved transferring a substantial website with over 10 pages of static and CMS content. Our primary challenge was to ensure a smooth migration while preserving Hoxhunt's hard-earned SEO rankings.
Hoxhunt is a Finnish enterprise specializing in cybersecurity solutions. They offer a range of products designed to protect companies and institutions of all sizes against phishing and other email-related vulnerabilities. Their comprehensive suite of security tools positions them as a leader in the field.
Challenge
Hoxhunt recognized Webflow's potential as an emerging web platform, already proving its worth against established competitors. They saw an opportunity to future-proof their online presence and unlock new growth marketing possibilities. However, they faced several hurdles:
- Lack of in-house expertise in Webflow
- Need for a reliable partner to manage a large-scale migration
- Difficulties with their existing WordPress site, including:
- Content updates and new page launches
- Limited team collaboration capabilities
- Constraints in implementing cutting-edge design
Hoxhunt turned to LoudFace, recognizing our ability to handle a project of this magnitude and complexity.
Our Approach
We implemented a comprehensive strategy to ensure a successful migration:
- Conducted an extensive audit of existing designs, contributing improvements and identifying potential issues
- Carefully mapped the WordPress CMS structure to Webflow, ensuring data integrity
- Created necessary 301 redirects to maintain SEO value
- Developed a clear roadmap for the migration process
- Leveraged our status as a leading Webflow Enterprise partner to implement best practices in:
- Website hosting
- Core Web Vitals optimization
- Site performance enhancements
- Conducted thorough QA testing, including all integrations and user flows
The Outcome
The migration to Webflow yielded numerous benefits for Hoxhunt:
- Immediate team-wide adoption, with staff easily updating CMS items and website content
- Enhanced ability to launch new pages and execute proactive marketing strategies
- Positive reception for the website's design, interactivity, animations, and speed
- Increased creative freedom for both design and marketing teams
- Transformation of the website from a bottleneck to a valuable asset in Hoxhunt's digital strategy
This successful migration empowered Hoxhunt to fully utilize their website as a powerful tool for growth and engagement, setting a new standard for their online presence.
