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Proposal: Turning Engine’s website into a sales & marketing machine

Thanks again for walking me through Engine’s plans. It’s awesome how you see the site evolving into a true lead generator—incorporating HubSpot, dynamic product pages, and automated job postings. I love your vision and can’t wait to help make it happen

Below is a concise proposal detailing exactly how we’ll bring all those ideas to life. Let me know what you think—I’m excited to partner up and start building!

Prepared By
Arnel Bukva | LoudFace
Prepared For
Josephine Hardy & the Engine team
Table of contents

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Overview

What You Need

  • New Pages & Structure: Expand beyond “just a static site,” weaving in dynamic elements that show off Engine’s capabilities
  • HubSpot Landing Pages & Gated Content: Turn your site into a lead-gen machine, building smart funnels for inbound prospects
  • Automated Job Openings: A self-maintaining careers page so you’re not stuck manually updating postings
  • Fresh, Engaging Design: Think interactive infographics, layered visuals, and a more robust top-level nav to reflect your solutions

How We Help

  • We specialize in Webflow-driven sites with a component-based build so you can easily add pages, update content, and experiment with new ideas—without risking breakage
  • We’ll integrate HubSpot seamlessly for automated lead capture, plus gating features for downloadable assets
  • We can even implement more advanced automations (like personalized pages based on user data, Slack notifications for new leads, etc.) if you want to level up later

Our Process (Simplified)

  1. Discovery
    • Map out the site structure, confirm design direction, and finalize what gets gated
  2. Design & Build
    • Create a flexible component library in Webflow; design new sections/pages (e.g., solutions pages, vertical-specific pages, interactive visuals)
    • Add custom forms and lead gen tools integrated with HubSpot
  3. Automation & Launch
    • Set up your jobs page to automatically pull from a source or easily update in one place
    • Final QA, handoff, and quick tutorial on how to manage pages & gating

Examples We Promised

Below are a few case studies and previews we mentioned on our call. Swap these placeholders for your actual links/demos:

  • Case Study #1: Large SaaS Migration
    • https://www.ceipal.com/
    • Key Takeaway: Built a robust component library + integrated HubSpot forms, enabling marketing teams to launch new campaigns in minutes
  • Case Study #2: Personalized Landing Pages
    • Here's a example of how a SaaS company uses automatically generated, personalised landing page which gets generates upon aa employee of said company visits their website. In this example, Clay generated 2 landing pages for Webflow and Uber. This is a powerful way of capturing leads:
    • Key Takeaway: Automated funnel that identifies high-value visitors and instantly spins up a dedicated “pitch” page—great for enterprise leads
  • Case Study #3: Automated Jobs Board
    • Using Make, n8n, Zapier or any other best suited plpatform, we can leverage automations to offload your team on repetitive and predicatble tasks. And with AI, we can help automate tasks that arent as predictable
    • Key Takeaway: One central location to add or remove openings, auto-updated on the careers page in Webflow

Case Studies & Relevant Experience

Although each client’s tech stack is unique, we’ve tackled similarly complex setups

Here are a few brief highlights. For additional examples and client testimonials, visit our Case Studies Page, our designs on Dribbble, or check out our Trustpilot reviews

  • Le Roots: https://leroots.com/
    • Goal: Design a high-end Shopify store optimized for high inital conversion rates and return-rates
    • Result: 3% conversion rate on cold traffic without any optimizations. 50% returning customer rate. Public praise on the design and user experience
    • What We Did: Full copywriting, Figma design and Shopify build, memberhsip subscription setup, and more. Soon to enggae once more for a CRO retianer
  • Votive: Work in progress
    • Goal: Set up and manage lead generation infrastructure, unify CRM and tech stack, launch new visual brand and a new Webflow website
    • Result: In progress
  • Dimer Health: https://www.dimerhealth.com/
    • Goal: Revamp a website to increase credibility and conversions
    • Result: 288% increase in conversion rate and a refreshed brand identity
    • What We Did: Full Webflow rebuild, strategic CRO, and brand messaging enhancements
    • Video Testimonial Link
  • $200K in 30 Days (Education Company)
    • Goal: Launch a high-converting landing page for a new digital course
    • Result: $200K in sales within the first month, forming a long-term partnership
    • What We Did: Conversion-first landing page design, copywriting, and integrated email marketing flows
    • Video Testimonial
  • Montblanc: https://www.awwwards.com/sites/montblanc-meisterstuck
    • Goal: Develop an interactive microsite for a luxury product launch
    • Result: Highly engaging digital story experience, leading to award nominations
    • What We Did: Advanced Webflow animations, brand-aligned design, and a smooth user journey
  • Receptive Marketing
    • Goal: Modernize an outdated website and increase organic traffic
    • Result: 43% increase in organic traffic and a cohesive, modern brand presence
    • What We Did: Comprehensive Webflow redesign, SEO fine-tuning, and streamlined site architecture

Additional Case Studies:

Subscription Model (Proposal)

We offer monthly subscriptions that keep things agile and aligned with your goals. Each plan includes a dedicated Webflow developer, designer, and project manager to ensure a smooth, strategic rollout.

Mini – $3k/mo

  • 1 request at a time; ~48-hour turnaround
  • Perfect for smaller monthly scopes (a few new pages, some gating enhancements, etc)
  • Great if you want a slower, steady pace

Core – $5k/mo

  • 2 requests at a time; ~24-hour turnaround
  • Best if you’re expanding the site quickly (multiple pages, improved design, marketing experiments)
  • Ideal for new product pages, HubSpot workflows, gating, plus the automated careers page in parallel

(Growth tier is overkill for now, but we can always discuss if you need deeper marketing strategy or multiple concurrent projects)

Minimum Commitment: 3 months, but we can tailor timelines once we scope out the project’s size

Next Steps

  1. Choose a Package
    • Decide if Mini or Core suits the number of pages/features you want to tackle upfront
  2. Kickoff & Discovery
    • We’ll refine the sitemap, confirm design direction, and detail the gating flows, HubSpot setup, and job board automation
  3. Design, Build, & Integrate
    • We handle everything in weekly or biweekly sprints—collaborating with you on content as needed
  4. Launch & Scale
    • Once live, your team can easily create more pages. We stay on board for ongoing improvements and bigger marketing pushes

We can’t wait to partner with Engine and turn your website into a dynamic resource that captures leads, showcases your products, and reflects the innovative solutions you’re offering. Let us know if you have any questions about timelines, scope, or add-ons—we’re ready to roll when you are!

Cheers,
Arnel & the LoudFace Team

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