Esther Perel Global Media (EPGM) – Website Redesign & Digital Optimization Proposal

Esther Perel Global Media (EPGM) has a unique operational model—an entire company driven by specialized contractors. That structure demands a digital experience that’s flexible enough for quick, in-house changes yet robust enough to handle multiple eCommerce and course platforms.

From our conversation, we understand you’re facing:

1. Rigid Webflow Setup – You can’t add a button or spin up a new page without risking something else breaking
2. Limited Data Visibility – Multiple cart systems (Shopify, Kajabi, Crowdcoms) with no unified tracking or proper funnel analytics
3. Reactive vs. Proactive Support – You need a partner who leads the way on conversion rate optimization, SEO, analytics, and bug fixes—fast
4. Disjointed Carts & API Chaos – Three separate checkout flows for different products, duct-taped together via Zapier. Long-term, you want to unify or at least streamline the experience

We get that you need a partner that is incentivized to help the growth of your brand, achieve immediate improvements to stabilize your current site, make it easy to update, and start driving better conversions right away—without waiting months for a full-scale platform overhaul

That’s exactly what this proposal aims to deliver, along with a clear plan for ongoing support and future unification

Here's a short clip from our partner Elizabete from Reiterate, this captures the core value of working with us, where we want Partners rather than clients👇

‍

And have a look at these video testimonials when you have time:
- Daan from Brandfirm
- Maksim from Sendswift
- Sarig from Dimer Health

Our Approach in Phases

Phase 1: Webflow Foundation Fix (Immediate)

• Re-Implement Current Design in a New Webflow Build: We’ll replicate your existing design in a fresh, modern Webflow instance using a component-first approach. This ensures updating one button on one page doesn’t break 20 others
• Migrate & Organize: We’ll structure the site so your team can quickly add or modify pages, images, or text without a developer
• Fast Turnaround: We understand you want a stable, updated website by the end of March or early April. Our team will start as soon as contracts are signed so you can move on from the old “butterfly effect” environment immediately

Phase 2: Analytics & CRO Setup

• GA4 Configuration: Implement robust event tracking for each stage of your funnel across Webflow, Shopify, and Kajabi where possible. Even if short-term cart unification isn’t realistic, we’ll ensure each platform is tagged correctly and feeding data into a central dashboard
• Conversion Rate Optimization (CRO) Baseline: We’ll set up fundamental split tests on your core product/course pages. No more “hoping it works”—we’ll gather real data on which copy, CTAs, or layouts drive better conversions
• Dashboard & Reporting: We can deliver monthly or even weekly performance snapshots so you know exactly where your ad spend is paying off—and where it’s not

Phase 3: Homepage Redesign (Launch by Early/Mid-May)

• New, Modern Design: We’ll craft a homepage that wows aesthetically and funnels visitors toward your primary calls-to-action (courses, card game, or future product expansions)
• Proactive Input: Instead of waiting on your direction, we’ll propose design/UX solutions based on data, best practices, and EPGM’s brand tone
• A/B Testing & Tracking: Once the new homepage is live, we’ll immediately test variations to find winning layouts or messages

Phase 4: Ongoing Maintenance & Strategic Partnership

• Fast Bug Fixes: No more waiting days or weeks for a broken button to get addressed. We’ll prioritize urgent issues with same-day or next-day response times (depending on your subscription tier)
• Regular Check-Ins & Meeting Attendance: At your request, we’ll join relevant strategy or product meetings—capped at a reasonable weekly or biweekly, so your team gets direct, real-time input without you acting as middleman
• Future-Proofing: We’ll support the eventual move off Klaviyo onto HubSpot if/when the time comes, unify or streamline your multiple checkout flows, and continue refining your analytics approach

Security & Trust

Security

We know how important data protection and compliance are, especially for a recognized brand like EPGM:

• GDPR Compliance: We’ll ensure tools and processes handle user data responsibly and comply with relevant data privacy regulations.
• Secure Integrations: Where possible, we’ll standardize how your APIs and automation (n8n, Zapier, etc.) handle sensitive information to minimize risk
• Ownership & Access: You maintain full ownership of your accounts. We’ll only access what’s necessary and will sign any required NDAs or data-processing agreements

Reliability

One way we can showcase our reliability as a partner, is by showcasing our Enterprise partners who have chosen to trust us, and even repeat work with us

• Radisson Hotels
• Montblanc
• Seamless AI
• Ceipal

This is a handful of Enterprises working with us as a partner. Not to mention the great SMBs we work with outside of this Enterprise group

Case Studies & Relevant Experience

Although each client’s tech stack is unique, we’ve tackled similarly complex setups

Here are a few brief highlights. For additional examples and client testimonials, visit our Case Studies Page, our designs on Dribbble, or check out our Trustpilot reviews

• Le Roots: https://leroots.com/
  • Goal: Design a high-end Shopify store optimized for high inital conversion rates and return-rates
  • Result: 3% conversion rate on cold traffic without any optimizations. 50% returning customer rate. Public praise on the design and user experience
  • What We Did: Full copywriting, Figma design and Shopify build, memberhsip subscription setup, and more. Soon to enggae once more for a CRO retianer
• Votive: Work in progress
  • ‍Goal: Set up and manage lead generation infrastructure, unify CRM and tech stack, launch new visual brand and a new Webflow website‍
  • Result: In progress‍
• ‍Dimer Health: https://www.dimerhealth.com/‍
  • Goal: Revamp a website to increase credibility and conversions‍
  • Result: 288% increase in conversion rate and a refreshed brand identity‍
  • What We Did: Full Webflow rebuild, strategic CRO, and brand messaging enhancements
  • Video Testimonial Link
• $200K in 30 Days (Education Company)
  • Goal: Launch a high-converting landing page for a new digital course‍
  • Result: $200K in sales within the first month, forming a long-term partnership‍
  • What We Did: Conversion-first landing page design, copywriting, and integrated email marketing flows
  • Video Testimonial
• Montblanc: https://www.awwwards.com/sites/montblanc-meisterstuck‍
  • Goal: Develop an interactive microsite for a luxury product launch‍
  • Result: Highly engaging digital story experience, leading to award nominations‍
  • What We Did: Advanced Webflow animations, brand-aligned design, and a smooth user journey‍
• Receptive Marketing
  • Goal: Modernize an outdated website and increase organic traffic‍
  • Result: 43% increase in organic traffic and a cohesive, modern brand presence‍
  • What We Did: Comprehensive Webflow redesign, SEO fine-tuning, and streamlined site architecture

Additional Case studies:

• Brandfirm: https://www.loudface.co/case-studies/brandfirm
  • Video testimonial‍
• Viaduct: https://www.viaduct.ai/‍
  • Case study
• ‍Reiterate: https://www.reiterate.com/‍
  • Case study‍
• Montblanc: https://www.awwwards.com/sites/montblanc-meisterstuck‍
  • Case study‍
• Radisson Hotels: https://digitalplaybook.radissonhotels.com/‍
  • Case study‍
• LIQID: https://www.liqid.de/‍
  • Case study‍
• Speckle: https://www.speckle.systems/‍
  • Case study‍
• Eraser: https://www.eraser.io/‍
  • Case study

Our main difference? We don’t just “deploy a site”. We manage end-to-end strategy—from design and dev to analytics and CRO—so you don’t waste time juggling multiple agencies

Proposed Subscription Models

We offer monthly flat-fee subscriptions to keep your costs predictable while guaranteeing incentive for dedicated availability:

Core

$5,000/month (Good fit for EPGM)

• Proactive Expectations: This is part of our partnership approach
  • Manage tech stack (Klaviyo, Shopify, Webflow, etc.)
  • Monitor for bugs, and fix them
  • Highlight shortcomings, and suggest solutions
  • Consult and SEO, CRO and funnel optimization imrpovemets
  • Set up and manage analytics, and act on them
• Reactive Expectations: This allows for you to send us mischelanios requests‍
  • Two concurrent tasks (e.g., bug fixes + new landing page)‍
  • Avg 24-hour turnaround on routine tasks (Standard minimum)
  • Unlimited requests & revisions (For reactive tasks‍
  • Team: Webflow Expert, Designer, Copywriter, Project Manager

• Includes:
  • Foundational Webflow restructure & new homepage design
  • Essential analytics & CRO setup
  • Attendance at up to 3 strategy calls per month (this can be negotiated based on specific needs)

Growth

$9,000/month

• Up to 5 concurrent tasks
• Avg 12-hour turnaround on routine tasks
• Unlimited requests & revisions
• Team: Marketing Strategist, Webflow Developer, Designer, Copywriter, Project Manager
• Includes:
  • Everything in Core plus advanced speed for bug fixes and rollout
  • Added marketing support (Marketing strategist will be part of this team)
  • Added bandwidht on all responsibilities included in Core
  • Attendance at more frequent strategy calls if needed
  • Deeper funnel optimization, more robust analytics automation
  • Custom APIs & expansions (e.g., advanced data sync, partial cart unification)

Which Tier?

• Core is recommended. Especially if you expect 1–2 major tasks in progress at any time (e.g., finishing the foundation fix + building the new homepage)
• Growth is best if you need near-immediate turnaround, advanced analytics, or multiple redesigns/integrations happening at once, plus more direct meeting involvement

Note: On our call, there was a indication that the Core might be feasible if it covers the redesign, setup, and weekly or biweekly calls. If you see the need for faster iteration or more concurrent tasks, and a larger investment from our team, consider Growth. We’re open to customizing this pacakge based on your expectations

Proposed Timeline (likely to change depending on start-date)

• Late March
  • Contract Signing & Initial Payment
  • Immediate “foundation fix” efforts begin in a fresh Webflow build
  • Basic GA4 and event tracking
• Early April
  • Stabilized, fully functioning Webflow site with your existing design
  • Basic CRO setup (initial A/B tests on product/course pages)
  • Introduction of Slack/Notion channels; set up weekly or biweekly calls
• Late April
  • Draft designs for New Homepage
  • Advanced analytics updates + refined integrations
  • Quick bug fixes as needed (Shopify, Kajabi, etc.)
• Early/Mid May
  • Homepage Redesign Launch
  • Ongoing A/B testing and funnel optimization
• Beyond May (Ongoing)
  • Continued site enhancements, new landing pages, marketing initiatives
  • Future exploration of HubSpot migration, cart unification, deeper expansions

This is a initial timeline based on the information we have so far. This is subject to change once we get introduced to more of your team and get to dig deeper into your situation

Next Steps

1. Confirm Subscription Tier
   • If Core ($5k/mo) fits your scope, we can adapt the meeting attendance and deliverables accordingly. If you foresee more concurrency or accelerated timelines, Growth ($9k/mo) is a better fit
2. Agreement & Payment
   • Once your legal team completes review, we’ll finalize and sign. Then we can start building immediately upon the first payment
3. Kickoff & Onboarding
   • Grant us access to your current Webflow instance, Shopify, Kajabi, Klaviyo, Zapier, GA, and any relevant brand assets
4. Project Execution
   • We’ll quickly re-implement the site in a stable Webflow instance, set up your analytics, and get that new homepage rolling
5. Weekly/Biweekly Sync Calls
   • Let’s define a fixed schedule for EPGM’s strategic meetings so we can proactively guide, not just react

Note: We know your biggest concern is trust and reliability—that you’ll have a responsive partner who does more than just code on request. We’d love to step up and fill that role, ensuring your site and tech stack run smoothly and truly accelerate your growth. The keyword here is Partner

Questions?

If anything needs clarification, we’re happy to walk through details. We’re excited by the possibility of partnering with Esther Perel Global Media to create a unified, data-driven, and high-converting digital ecosystem

Looking forward to helping EPGM operate smoother and grow online

– Arnel & the LoudFace Team