How we ran AEO on our own site

We ran our own AEO playbook on loudface.co. Across the three AI engines we track, our share of the AI answers in our category went from 0.18% to 10.4% in a quarter, at the best cited position of any agency on our leaderboard. The exact method, broken out.

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Key Results

0.18% → 10.4%Share of our category’s AI answers, Apr to Jun 2026
2.9Best average cited position of any agency on our tracked leaderboard
60.3%Of answers to “best B2B SaaS organic growth agency 2026” now name us

Our share of AI answers (Apr to Jun 2026)

AprMayJun

Share of our category’s AI answers across ChatGPT, Perplexity & Google AI Overviews. Directional, indexed to the latest month.

Where we win: AI visibility by buyer prompt (June 2026)

AI visibility by engine (June 2026)

We ran our own answer engine optimization playbook on loudface.co, the same one we sell. Across the three AI engines we track, our share of the AI answers in our category went from 0.18% in April to 10.4% in June 2026, and we now hold the highest average cited position of any agency on our tracked leaderboard. This is the technical breakdown: the method, the measurement, and the parts that stayed hard.

For the short version with the narrative and the honest caveats up front, read the receipts. This page is the engineering log behind them.

The starting point: 0.18%

In April 2026 LoudFace was mentioned 8 times across 2,747 monitored AI answers in our category, surfacing in just 0.18% of them. That is the starting share of answer. For a buyer asking ChatGPT, Perplexity, or Google AI Overviews "who's the best B2B SaaS organic growth agency," we did not exist.

We had one structural problem that no amount of content volume fixes on its own: a Domain Rating around 31. In classic Google search, authority gates everything, and at DR 31 you wait years to outrank incumbents with a decade of links. So we did not bet on Google authority. We bet on the channel where page structure beats domain authority, which is AI answers, and we ran our own pipeline on our own site to prove the bet.

The method, step by step

None of this is secret. The work is the moat, not the method.

1. We ran the exact client cascade on ourselves. Every page went through the same loop we bill for: load the strategy and the live data, run SERP and AI-source reconnaissance, draft, run an anti-slop and voice pass, verify every claim against source, then ship. The cascade is the product, and running it on our own domain was the test.

2. We treated the top of every page as the citation surface. AI engines lift their answer from the first lines of a page rather than the body. So every cornerstone page opens with a direct answer of roughly 40 to 60 words that an engine can quote whole, uses question-shaped headings, and closes with a structured FAQ. We shipped FAQPage and Article schema on every post, because a page a machine can parse cleanly is a page it can quote.

3. We concentrated instead of narrowing. Our binding constraint was never which topics we cover. It was DR 31 gating the citation-to-ranking conversion, plus citation fragmentation, near-duplicate pages splitting the same answer across five URLs. The fix is consolidation: fold near-synonym pages into one canonical entity page so the authority and the citations pool in one place. We did that across the site rather than chasing more topics.

4. We built the pages AI actually cites. In our category the cited surface is decision content: "best organic growth agencies," "best AEO agency for fintech," agency pricing and comparison pages. We built that cluster deliberately, structured each page for extraction, and stamped every one with the year and a visible update date, because the engines reward freshness.

5. We picked targets from real demand rather than a keyword tool. Two signals drove the roadmap. The first was buyer prompts where every competitor scored zero, uncontested questions we could own outright. The second was our own AI-bot 404 logs: when ChatGPT's crawler fetches a URL on our domain that does not exist, the model has inferred a page should be there, which is a content brief that bypasses keyword research entirely.

6. We measured with a real stack and kept the metrics separate. We track share of answer in Peec across a fixed panel of buyer prompts, Google Search Console for clicks and impressions, and our own server logs, which are the highest-fidelity signal because they record what actually arrived rather than what a model estimates. We never conflate the three things most teams blur together: citation speed, visibility (how often you appear at all), and share of voice (how much of the answer is yours). Our headline number is visibility.

The result, broken out

The curve

Across April, May, and June, share of answer compounded.

MonthShare of AI answersBrand mentionsAvg position when cited
April 20260.18%83.3
May 20263.56%3303.6
June 202610.44%1,2452.9

The position number is the one we watch most. As visibility scaled, our average cited position improved from 3.3 to 2.9. The usual pattern is the opposite: as you fan out into weaker prompts, your average position degrades. Ours got better while volume grew, which means the engines are not just naming us more, they are naming us earlier in the answer.

By engine

Visibility is not evenly spread, and the spread is the actionable part (June 2026).

EngineVisibilityAvg position
Google AI Overviews14.21%2.9
Perplexity11.36%2.7
ChatGPT6.02%3.3

Google AI Overviews is our strongest surface, which fits how it works: it sits on Google's live index and updates within hours, so a well-structured page surfaces there first. Perplexity gives us the best position when it cites. ChatGPT is our weakest engine and our clearest growth gap, and it is also the engine that sends the most human traffic, so it is where the next quarter of work points. We wrote the engine-specific moves up as the ChatGPT playbook.

Which prompts we win

All of our tracked prompts are generic, non-branded buyer questions. There are no "is LoudFace good" prompts in the panel, so every number is competitive share earned cold rather than brand recall.

Buyer prompt (June 2026)Our visibilityAvg position
Best B2B SaaS organic growth agency 202660.3%1.5
Top AEO agency for fintech 202655.9%3.1
Webflow plus AEO agency for B2B SaaS47.1%1.8
Best B2B SaaS marketing agencies for organic growth47.0%2.5
Agency combining SEO, AEO, and Webflow45.6%2.2

On our core prompt, 60.3% of all answers now name LoudFace, usually first or second. We register on 46 of the 90 prompts we track, so 44 are still open. The runway is the prompts we have not covered yet, not a quality ceiling.

Which pages earned the citations

The citation engine is the decision-content cluster. The three most-cited pages alone pulled 745 inline citations in June.

PageInline citationsCitations per retrieval
/blog/best-organic-growth-agencies-b2b-saas-20263500.87
/blog/best-aeo-agency-fintech-companies-20262120.84
/blog/best-b2b-saas-seo-agencies1830.95
/blog/webflow-agency-cost-b2b-saas-20261692.64

The pricing and cost pages convert hardest: the Webflow cost page is cited 2.64 times per retrieval, quoted multiple times in a single answer when it surfaces. Pages that get retrieved but earn zero citations are the next structural fix, because they are being read and not quoted.

Where we sit against the field

We track 22 competitors. On raw visibility we rank 9th. On position we rank first.

AgencyVisibilityAvg position
Omniscient23.18%3.2
First Page Sage19.30%3.6
Directive Consulting18.43%3.9
Siege Media16.12%4.2
LoudFace10.44%2.9

At an average cited position of 2.9, we are named earlier in the answer than every larger competitor on the board, including agencies appearing in twice as many answers. Closing the visibility gap is a coverage problem, more prompts answered well, rather than a quality problem, because the placement is already best in class.

The honest part: Google stayed small

This growth happened in AI answers rather than Google clicks, and that was the plan. Over the same 180 days, loudface.co drew 847 organic Google clicks at an average position of 26.8, with impressions roughly half what they were in December. On Google we are still on page three.

That gap is the whole thesis. Raw Domain Rating does not decide who gets cited in AI answers; structure, freshness, and specificity do. So a DR-31 domain can take 10% of its category's AI answers while its Google footprint stays capped, because authority still gates the citation-to-ranking conversion in classic search. AI search is where a smaller brand can win now, by being built to be quoted. Google compounds slowly behind it. For how the timelines differ, we broke down the three speeds of AI citations separately.

Generic AEO advice versus what we shipped

Common adviceWhat we actually did
Publish more contentConsolidated near-duplicate pages into canonical entity pages
Add schema everywhereFront-loaded a 40 to 60 word answer at the top of every page, then schema
Chase high-volume keywordsTargeted buyer prompts competitors scored zero on
Optimize for ChatGPT firstOptimized for Google AI Overviews first, the fastest surface
Track rankingsTracked share of answer, position, and AI-referred sessions as separate metrics

What this means for your program

The transferable lesson is that AI-answer share is winnable before domain authority is, if the pages are built to be quoted and the work continues through the quiet first quarter. The first stretch of any AEO program is invisible by design: the foundation produces nothing screenshot-worthy for weeks, which is exactly why most teams quit before the curve turns up. We wrote about the invisible first quarter because we lived it on our own site.

If you want to see where you stand today, run a free AI search visibility audit. It shows your share of answer across ChatGPT, Perplexity, and Google AI Overviews, the same baseline we started from at 0.18%. If you want a team to run the program, here is how we run AEO and what it costs, starting at $5,000 a month.

Limitations, stated as method

We would discount this if a competitor published it without these, so here they are. The sample is one brand, our own, over three months, and June is a partial month, so the percentages climb off a near-zero April base. Our panel covers three engines, ChatGPT, Perplexity, and Google AI Overviews, rather than every AI surface. Visibility is the share of answers that mention us; share of voice, the share of the answer that is ours, is a stricter and lower number. The prompt panel grew over the window, so month-over-month visibility is measured against a moving base. And Peec's citation counts are a modeled daily sample rather than server logs, which is why we cross-check against our own logs. None of this changes the direction. It changes how loudly we can claim the size.

Frequently Asked Questions

Key insights from the LoudFace: 0.18% to 10% of AI answers case study.

Does answer engine optimization actually work?

For our own brand, measurably. Across ChatGPT, Perplexity, and Google AI Overviews, our share of the AI answers in our category went from 0.18% in April 2026 to 10.4% in June, with brand mentions rising from 8 to 1,245. The honest framing is that it compounds rather than spiking, the first month produced almost nothing, and the gains are in AI answers rather than Google clicks. It works for brands that publish extractable, well-structured content consistently and measure the result.

How long does AEO take to show results?

In our data the first month was nearly flat, real movement started in month two, and share of answer crossed 10% by month three. AI citations move at three speeds: a single well-structured page can be cited within a day, a consistent slot takes weeks, and dominant share of answer takes months. The slow part is not the first citation, it is climbing to a durable share, so judge a program on the quarter rather than the first few weeks.

How do you do AEO, step by step?

Run extractable pages through a real pipeline. Front-load a 40 to 60 word direct answer at the top of each page, use question-shaped headings and a structured FAQ, ship Article and FAQPage schema, consolidate near-duplicate pages into one canonical page so citations pool, target buyer prompts competitors ignore, stamp pages with the year, and measure share of answer rather than only rankings. Foundation first, citation work second.

What schema markup matters for AEO?

Article and FAQPage are the two that the most-cited pages in our category consistently carry, and they are what we ship on every post. Schema is the floor that makes a page eligible to be parsed cleanly. It does not move citations on its own; the front-loaded answer and the page structure do. Treat schema as table stakes rather than the lever.

How is AEO different from SEO?

SEO optimizes to rank a page in a list of links, where domain authority is decisive. AEO optimizes to be quoted inside an AI-generated answer, where page structure, freshness, and specificity matter more than authority. Our own results show the split clearly: our AI-answer share climbed past 10% while our Google position stayed near 27, on the same domain, in the same quarter.

How do you measure AEO results?

Three separate metrics, never blended. Share of answer is the percentage of AI responses in your category that mention you, the leading indicator. Position is how high you are named when you appear. AI-referred sessions, the humans who click through from an AI engine, are the lagging indicator that ties to pipeline. We track share of answer in Peec, cross-check citations against our server logs, and watch referred sessions in our analytics.

Are AEO and GEO the same thing?

They overlap. Answer engine optimization is usually framed around being cited in direct AI answers like Google AI Overviews, ChatGPT, and Perplexity. Generative engine optimization is the broader term for being surfaced across generative engines generally. In practice the work is the same: structure pages to be quoted, ground them in specifics, and earn consistent third-party presence. The label matters less than whether you are the answer the engine returns.

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