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Updated On:
October 4, 2023

Understanding Webflow Pricing

Webflow has revolutionized the way we design and build websites. However, one aspect that often leaves users scratching their heads is the pricing structure. This article aims to demystify Webflow's pricing and help you choose the right plan for your needs.

Arnel Bukva
,
Founder
Explainer

Demystifying Webflow's Pricing Structure

Webflow has revolutionized the way we design and build websites, offering a platform that combines visual design with the power of code. However, one aspect that often leaves users scratching their heads is the pricing structure. This article aims to demystify Webflow's pricing and help you choose the right plan for your needs.

Key Takeaways

  1. Webflow Pricing: Webflow's pricing is divided into Site Plans, Account Plans, and Ecommerce Plans, each offering different features and capabilities.
  2. Choosing the Right Plan: The right plan depends on your website's complexity, your workflow, and your budget.
  3. Value Beyond Price: Webflow offers robust features, intuitive design interface, and comprehensive support, providing value beyond the price.
  4. Support and Discounts: Webflow offers comprehensive support and discounts for educational and non-profit users.

What is Webflow?

Webflow is a web design tool, CMS, and hosting platform all in one. It allows designers to build professional, custom websites visually, without writing code. Webflow's platform is flexible and powerful, making it a popular choice for both freelancers and agencies.

Webflow Pricing: Site Plans and Account Plans

Webflow's pricing is divided into two main categories: Site Plans and Account Plans. Each category is further divided into several tiers, each offering different features and capabilities.

Site Plans

Site Plans are associated with individual websites and determine the features and capabilities of that specific site. They are divided into four main categories: Basic, CMS, Business, and Enterprise.

  1. Basic ($14/month billed annually or $16/month billed monthly): This plan is ideal for simple sites that don't need a CMS. It includes custom domain connection and free SSL certificate.
  2. CMS ($23/month billed annually or $28/month billed monthly): This plan is perfect for blogs, portfolios, and other content-driven sites. It includes everything in the Basic plan, plus full CMS functionality, 2000 CMS items, and 3 content editors.
  3. Business ($39/month billed annually or $48/month billed monthly): This plan is designed for full-featured business sites. It includes everything in the CMS plan, plus advanced global CDN, 10,000 CMS items, and 10 content editors.
  4. Enterprise (custom pricing): This plan is tailored for large businesses with specific requirements. It includes everything in the Business plan, plus additional features like white-glove setup, training, and premium support.

Account Plans

Account Plans are associated with your Webflow account and determine the number of projects you can have in your dashboard. They are divided into three main categories: Starter (free), Lite ($16/month billed annually or $24/month billed monthly), and Pro ($35/month billed annually or $42/month billed monthly).

  1. Starter (Free): This plan allows you to create 2 projects on your dashboard and includes free client billing.
  2. Lite: This plan allows you to create up to 10 projects on your dashboard and includes features like code export and enhanced staging.
  3. Pro: This plan allows you to create unlimited projects on your dashboard and includes features like white labeling and site password protection.

Ecommerce Plans

Webflow also offers Ecommerce plans, which are perfect for those looking to set up an online store. These plans are divided into three tiers: Standard, Plus, and Advanced.

  1. Standard ($29/month billed annually or $42/month billed monthly): This plan is ideal for new businesses. It includes all CMS features, plus ecommerce functionality, 500 items, and 2% transaction fee.
  2. Plus ($74/month billed annually or $84/month billed monthly): This plan is perfect for higher volume businesses that need more features. It includes everything in the Standard plan, plus 1000 items, no transaction fees, and unbranded emails.
  3. Advanced ($212/month billed annually or $235/month billed monthly): This plan is designed for high-volume businesses and includes everything in the Plus plan, plus 3000 items, and priority support.

How to Choose the Right Plan

Choosing the right plan depends on your specific needs and requirements. Here are some factors to consider:

  1. The complexity of your website: If you're building a simple site with no CMS, the Basic Site Plan might be enough. However, if you're building a content-rich site or a full-featured business site, you might need the CMS or Business Site Plan.
  2. Your workflow: If you're a freelancer or a small agency and need to work on multiple projects simultaneously, you might need to upgrade your Account Plan to Lite or Pro.
  3. Your budget: Webflow offers a range of pricing options to suit different budgets. Remember, investing in the right plan can save you time and resources in the long run.
  4. Ecommerce needs: If you're planning to set up an online store, consider one of Webflow's Ecommerce plans. The right plan for you will depend on the size of your business and the volume of your sales.

Frequently Asked Questions

  1. What's the difference between a Site Plan and an Account Plan?Site Plans are associated with individual websites and determine the features and capabilities of that specific site. Account Plans, on the other hand, are associated with your Webflow account and determine the number of projects you can have in your dashboard.
  2. Do I need both a Site Plan and an Account Plan?Yes, you will need a Site Plan for each website you want to publish, and an Account Plan for your overall Webflow account.
  3. Can I upgrade or downgrade my plan at any time?Yes, you can upgrade or downgrade your plan at any time. If you upgrade, you'll be charged the prorated difference for the rest of your billing cycle. If you downgrade, your new rate will take effect at the start of your next billing cycle.
  4. What happens if I exceed my plan's limits?If you exceed your plan's limits (for example, the number of CMS items or the amount of traffic), you may need to upgrade to a higher plan.
  5. Does Webflow offer any discounts?Yes, Webflow offers educational discounts and non-profit pricing. You can find more information on their pricing page.
  6. What is the cancellation policy?You can cancel your plan at any time. If you cancel, you'll have access to your plan's features until the end of your current billing cycle, but you won't be charged for the next cycle.
  7. What kind of support does Webflow offer?Webflow offers comprehensive support through their help center, community forum, and email support. The level of support you receive may depend on your plan.

Conclusion

Webflow's pricing structure is flexible and catifies to a wide range of needs. By understanding the features and capabilities of each plan, you can make an informed decision and choose the plan that's right for you. Remember, the right investment can empower you to build beautiful, powerful websites that stand out from the crowd.

Webflow also offers educational discounts and non-profit pricing, making it more accessible to a wider audience. If you're a student, educator, or non-profit organization, be sure to check out these options.

In the end, the value you get from Webflow extends beyond the price. With its robust features, intuitive design interface, and comprehensive support, Webflow is more than just a web design tool—it's a platform that empowers you to bring your creative visions to life.

Remember, the best way to understand Webflow's pricing is to explore it yourself. Visit their pricing page, evaluate the features of each plan, and consider your specific needs and budget. And if you're still unsure, don't hesitate to reach out to Webflow's support team—they're there to help you make the right decision.

With the right plan in hand, you're well on your way to creating stunning, professional websites with Webflow. Happy designing!