Proposal: LPA Retail Systems

From our call, here are your main priorities:

• A modern website that better reflects LPA’s offerings
• The ability to maintain and update the site internally, yet lean on expert support for bigger changes
• SEO and lead generation improvements—so you’re not just climbing search rankings, but actually converting visitors into customers
• A proactive partner focusing on driving growth, rather than a reactive one who settles

Proposed Scope & Approach

Phase A: Comprehensive Audit & Roadmap

1. Current Website & Traffic Analysis
   • Review site structure, user pathways, page performance
   • Check existing analytics, tracking setups (GA4, conversion tags, etc.)
2. SEO & Content Assessment
   • Evaluate keyword opportunities, on-page SEO basics, and existing content
   • Assess domain authority, backlink profile, and competitor positioning
3. Lead Gen & CRO Review
   • Evaluate how effectively your site captures leads (forms, CTAs, funnel steps)
   • Identify friction points where visitors might be dropping off

Deliverable: A clear Audit Report & Roadmap covering site fixes, design improvements, SEO strategy, and recommended content initiatives

Phase B: Website Redesign & Webflow Rebuild

1. Greatly improved website design
   • Redesign the site with a strategic approach, focusing on layouts and visuals we're confident will drive better results
   • Bring the design into 2025 and make it look the part. Your company deserves it, it's due
2. Component-First Webflow Build
   • Rebuild your site in Webflow using a component library, enabling quick edits without endless coding
   • Modern, intuitive design with a focus on conversion-driven layouts
3. Content & SEO Integration
   • Refresh or create new copy that aligns with your brand and SEO goals
   • Proper tagging, meta data, and site structure to keep you climbing the search rankings
4. User-Friendly Updates
   • Configure the site so your team can easily add pages, change text/images, and launch new campaigns
   • Offer training or guides as needed

Phase C: Ongoing Growth & Optimization

1. Content Strategy
   • Develop consistent content marketing (blog posts, resource pages, etc.) to capture more qualified leads
   • Leverage keyword research from the Audit to target high-value traffic
2. Conversion Rate Optimization (CRO)
   • Run split tests (A/B testing) on headlines, CTAs, or page layouts to steadily improve lead capture
   • Monitor metrics and refine based on real-time data
3. Technical & Design Support
   • Remain on standby to fix issues, launch new features, or implement fresh design ideas
   • Regular check-ins to ensure your lead generation and SEO targets stay on track

Timeline Overview

• Week 1–2:
  • Kickoff & Onboarding (access to current site, analytics, any brand assets)
  • In-Depth Audit (site structure, CRO, SEO, content)
  • Present Audit Report & Roadmap with prioritized recommendations
• Week 3–6:
  • Webflow Redesign (component-first build)
  • Basic content updates, SEO structure & tagging improvements
  • Staging & user testing
• Week 7–8:
  • Site Launch
  • Post-launch QA, bug fixes, immediate CRO tweaks
  • Final handoff/training for your internal team
• Month 2–3 & Ongoing:
  • Content Creation & CRO (blog posts, lead magnets, resource pages)
  • Deeper SEO enhancements (backlink outreach, advanced on-page strategies)
  • Regular performance reviews & design refinements

This is a general outline. If you’re ready to move faster, we can adjust the timeline accordingly

Subscription Options

We recommend either Mini or Core to keep costs predictable and ensure you have consistent support:

Mini

• $3,500/month
• 1 active request/deliverable at a time
• Avg 48-hour turnaround
• Unlimited revisions
• Team: Webflow Expert, Designer, Project Manager
• Great for a phased approach: Kick off with the Audit & Roadmap, move into redesign, then handle smaller monthly updates or content tasks one at a time.

Core

• $5,000/month
• 2 active requests/deliverables at a time
• Avg 24-hour turnaround
• Unlimited revisions
• Team: Webflow Expert, Designer, Copywriter, Project Manager
• Best for companies wanting to redesign + create content in parallel. You’ll get faster turnaround, ongoing CRO/SEO improvements, and immediate attention for bigger changes

Why LoudFace?

• Proactive Partnership – We don’t just code or design on request. We bring fresh ideas, highlight missed opportunities, and suggest new strategies to strengthen your lead generation
• Webflow Expertise – We specialize in building Webflow sites that empower non-technical teams to make updates easily
• End-to-End Service – From design and development to content, SEO, and CRO, you won’t need multiple agencies juggling your brand
• Transparent & Flexible – Our subscription model gives you predictable costs and rapid updates, with no hidden fees or long wait times

Next Steps

1. Review & Decision
   • Let us know which subscription tier feels right (Mini or Core)
   • Any adjustments needed to the proposed scope or timeline?
2. Sign Agreement & Kickoff
   • We’ll finalize an agreement and begin the Audit & Roadmap immediately upon your green light
   • Expect the first insights on your website performance and SEO within 1–2 weeks
3. Webflow Redesign & Launch
   • We’ll tackle the biggest pain points first, ensuring a modern, clean look that’s easy to manage
   • Meanwhile, we’ll set up your SEO tracking, analytics, and initial CRO improvements
4. Ongoing Growth & Optimization
   • Continue refining your site’s content, running A/B tests, and building up search rankings
   • Regular check-ins to keep us aligned on LPA’s business objectives and lead targets

We’d Love to Help LPA Retail Systems Succeed

We believe a strategic rebuild, combined with proactive SEO and CRO efforts, will yield the modern, lead-focused website you’re looking for. Feel free to reach out with any questions—we’re here to help

Looking forward to partnering with you