Proposal for Foundation for C.H.O.I.C.E.

Why Design (Still) Matters

A professional, cohesive brand presence will:

• Attract More Donors & Mentors: Quickly communicate your impact and build trust.
• Boost Visibility: Modern design + clear storytelling = more eyes on your mission.
• Elevate Your Credibility: Show potential sponsors and volunteers you’re running a top-tier program that values high standards.

Research shows visitors form an impression in 0.05 seconds—so having a clean, on-brand, and mobile-friendly site matters now more than ever.

Quick Wins We See for Foundation for C.H.O.I.C.E.

1. Highlight Your Proven Impact
   • Make your 95% enrollment, $62K funding, and 80% retention stats front-and-center on your homepage.
   • Add mini-success stories from real students (with photos, short quotes) to humanize your data.
2. Streamline the Path to Involvement
   • Clear CTAs: “Become a Mentor,” “Donate Today,” or “Become a Business Champion.” Each path should be obvious and friction-free.
   • A “How to Get Involved” page that uses visuals or short bullet points to show step-by-step next actions.
3. Unify Your Branding
   • Consistent colors, fonts, and imagery across the site, donation pages, social media, and event materials.
   • Create a single set of brand guidelines so staff, board members, and volunteers keep things aligned.
4. Modernize for Mobile & SEO
   • Ensure the site loads fast (target under 2 seconds) and looks great on phones (a big chunk of donors check from mobile).
   • Use SEO best practices (like meta tags and structured content) to reach new supporters searching for mentorship and educational nonprofits.
5. Leverage Social Proof
   • Mentor quotes are gold—integrate them into your design to let visitors see how fulfilling the mentor-student relationship can be.
   • Display local or national media mentions, if any, to reinforce credibility.

Our Suggested Roadmap (2–3 Months)

Phase 1: Discovery & Audit (Weeks 1–2)

• Quick brand and website audit: Identify what’s working, what’s not.
• Interview a few mentors/donors for direct feedback.

Phase 2: Brand Refresh & Messaging (Weeks 2–4)

• Update color palette, typography, and unify your visuals (photos, icon styles).
• Tighten your mission statement & core messages for clarity and consistency.

Phase 3: Website Redesign (Weeks 4–7)

• Build or refine in a platform like Webflow for speed, easy editing, and built-in SEO.
• Streamlined user journey for donors, volunteers, mentors (fewer clicks, clear next steps).

Phase 4: Marketing Collateral & Launch (Weeks 7–10)

• Update social media graphics, pitch decks, donation pages, and event posters to match the fresh brand.
• Implement analytics (Google Analytics, Hotjar) to track engagement and optimize.

Ongoing:

• Monthly check-ins to track conversions and adjust for higher impact.

How We’d Work Together

• End-to-End Management: From brand strategy to launch, you’ll have one main point of contact—no juggling multiple agencies.
• Collaborative Approach: We’ll incorporate feedback from your mentors, staff, and board to ensure the final product truly represents your mission.
• Frictionless Technology: We specialize in Webflow, ensuring you can easily update your site or launch new campaigns without coding headaches.
• Data-Backed Iterations: Post-launch, we track the metrics that matter (donations, volunteer sign-ups, bounce rates) and refine for continued growth.

Let’s Talk (Complimentary Offer)

We’d love to offer a 15-minute strategy session—free of charge—where we:

• Review your current site and brand assets.
• Suggest 2–3 immediate improvements to boost conversions or sign-ups.
• Explore how a redesigned approach could help you reach more under-served students.

No strings attached. It’s just a chance for us to see if we can add real, tangible value.

[Click Here to Book a Call]
(Or email: arnel@loudface.co)

Final Thoughts

Foundation for C.H.O.I.C.E. is making a real difference in students’ lives. By aligning top-notch design with your proven success rates, you’ll not only impress new donors and mentors but also scale your impact to break the cycle of underfunded futures.

We’d love the chance to show how our expertise in modern, conversion-driven design can help you champion this cause even further. Let’s create a brand and website that live up to the power of your mission.

Best Regards,
Arnel Bukva
Head of Growth | LoudFace