In Step Behavioral Health Website & Brand Refresh

Project Goals & Scope

a) Brand & Creative Direction

• Possibly refresh or refine your existing logo (the “brain neuron” concept) and color palette.
• Develop visual and messaging guidelines to reflect both the clinical and community-focused facets of In Step.
• Balance a “wellness” feel with professional credibility, ensuring the brand resonates with patients, families, and clinicians alike.

b) Website Redesign & Webflow Build

• Create a phone-first user experience for quick access to provider bios, appointment scheduling, and key offerings (Spravato, TMS, therapy services, etc.).
• Incorporate essential interactive elements: patient portal links, payment links, blog/vlog embeds, and upcoming workshop details.
• Provide an easy-to-update structure so your internal IT or marketing personnel can publish videos, blog posts, or workshop announcements without custom code.
• Prioritize site speed, intuitive navigation, and HIPAA-friendly best practices.

c) Timeline & Collaboration

• Deliver a functional, aesthetically polished website within 2–3 months, assuming we handle brand refinement, Copywriting, UI/UX design, and development.
• Support your internal content creation. (If you prefer to handle copy and video in-house, we’ll coordinate brand guidelines to keep everything consistent.)

Our Approach

1. Brand Discovery & Strategy
   • Evaluate your current logo/branding, discuss any new ideas, and clarify “must-haves.”
   • Present options for a refreshed visual identity (colors, typography, possibly a refined logo).
   • Nail down the brand voice—friendly yet professional, holistic yet clinically credible.
2. UI/UX Design
   • Map out key site sections (Home, Services, Clinician Bios, Workshops, Payment Portal, Blog/Vlog).
   • Design wireframes and mockups that showcase a phone-first approach and easy navigation.
   • Incorporate brand elements throughout for a cohesive look and feel.
3. Webflow Development & Implementation
   • Build and test the site on Webflow, ensuring responsiveness and fast loading.
   • Implement patient portals, payment links, and other integrations you require.
   • Set up a user-friendly CMS for your blog/vlog so you can publish content in-house.
4. Launch & Post-Launch Support
   • Final QA and browser/device testing before go-live.
   • Transfer domain or assist in domain setup, confirm performance metrics.
   • Provide basic training/documentation so your team can manage content updates (e.g., new videos or text changes).

Monthly Subscription Models & Investment

We operate on a straightforward monthly subscription, each with a 3-month minimum to ensure we can tackle brand, design, and development effectively. After the initial 3 months, you can continue month-to-month if you need ongoing design tweaks, marketing materials, or additional expansions.

Mini – Starting at $3,000/month

• 1 active request/deliverable at a time
• ~48-hour turnaround on tasks
• Unlimited requests & revisions
• Team: Webflow Expert, Designer, Project Manager
• Best for simpler projects with smaller brand/development needs.

Core – Starting at $5,000/month

• 2 active requests/deliverables at a time
• ~24-hour turnaround on tasks
• Unlimited requests & revisions
• Team: Webflow Expert, Designer, Copywriter, Project Manager
• Ideal for moderate brand work + multiple website tasks simultaneously.

Growth – Starting at $14,000/month

• Up to 5 active requests at once
• ~12-hour turnaround on tasks
• Unlimited requests & revisions
• Team: Marketing Strategist, Webflow Developer, Designer, Copywriter, Project Manager
• Best for advanced marketing, heavy CRO/SEO, or high-volume design tasks.

Recommended Subscription

Given your 2–3 month build timeframe and the mix of brand/logo refinements plus website development, the Mini plan could work if you’re okay with tackling only one significant deliverable at a time. However, the Core plan usually accelerates brand + design + dev in parallel. Here’s how we see it:

• If you want a tighter turnaround and extra creative support (like logo refinements, brand guidelines, site design, and dev happening more or less concurrently), Core is the better fit.
• If your budget is lean and you can deal with a more sequential workflow (e.g., first finalize brand, then start on the site), Mini might suffice, but it may stretch the timeline if we get multiple tasks queued up.

Proposed Timeline

Assuming we start soon and you opt for Core or Mini:

• Month 1
  • Brand Discovery: Logo + color palette refinements, gather references from your team.
  • Basic Site Architecture: Determine primary pages/features. Create initial wireframes.
• Month 2
  • UI/UX Design: High-fidelity mockups and revision cycles.
  • Begin Webflow Development: Implement brand elements, build out core pages.
  • Review & Feedback: Ensure your team is aligned on design and content structure.
• Month 3
  • Completion of Development: Finalize page builds, integrate any portals or payment links.
  • Internal Testing & Launch: Link up domain, test across browsers/devices.
  • Post-Launch Support: Basic site edits or minor brand refinements as needed.

(Timelines can tighten if your team provides content quickly and feedback cycles are short.)

Why LoudFace?

• Expertise in Brand + Webflow: We’ve refreshed brands and built high-performing sites for clients like Dimer Health, Montblanc, and more.
• Flexible Subscription: You pay a predictable monthly rate, covering brand strategy, design, dev, and revisions—no hidden fees.
• Fast, On-Demand Delivery: With a clear request system, we move quickly from tasks to approvals.
• Long-Term Partnership: After launch, we can continue helping with new features, expansions, or marketing materials on the same plan.

Next Steps

1. Select a Subscription Tier
   • Core recommended if you want a faster multi-deliverable workflow; Mini if you prefer a leaner, sequential pace. Mini would suffice for the initial scope discussed
2. Sign Agreement & Initial Payment
   • We’ll send a straightforward agreement outlining scope and monthly rates for a minimum of three months.
   • Once the initial payment is processed, we schedule a kickoff and start on brand discovery.
3. Kickoff & Onboarding
   • We’ll introduce you to your dedicated LoudFace team and set up project management tools (Notion, Slack, etc.).
   • Gather brand assets, site content references, and your business requirements (workshop details, potential app features, etc.).
4. Design & Development
   • We’ll refine your brand, mock up the site, and build it in Webflow over the 2–3 month window.
5. Launch & Post-Launch
   • Go live, test thoroughly, and train your team to make routine updates.
   • Continue on the same subscription tier or shift to a lighter plan once the main site is complete.

We’re Ready When You Are

We appreciate the opportunity to help re-envision In Step Behavioral Health’s online presence. With a refined brand and user-friendly Webflow site, you’ll be ready to share your community-forward vision, highlight your clinicians, and embrace a holistic approach to mental wellness.

If you have any questions or want to finalize the details, let us know. Thanks for considering LoudFace—we look forward to helping In Step Behavioral Health present its pioneering care model to the world.