How ACME can reach more people with better design and content

Important Context: The Power of Modern Design (and Why It Matters)

Great design isn’t just about looking pretty. It’s about trust, conversion, and longevity. Peoples expectations rise every year—well-executed design often determines whether someone's in, or out

Fun Fact: Leading software companies have been emphasizing design from day one, giving them a competitive edge. Older or more traditional organizations (especially in education or non-profit sectors) often struggle to catch up

LoudFace started as a solo Webflow and design freelance operation in Sweden back in 2018. Demand grew fast, so we built a small remote team. We’ve now become a specialized design and Webflow agency supporting our U.S.-based clients with:

• Design and Content Strategy
• Branding & brand consistency
• Website design & development (on the Webflow platform)
• SEO-driven growth
• On-demand design for marketing and sales teams
  

We’ve seen first-hand how powerful good design can be for any organization’s growth and credibility

Here's what great design did for our client, Dimer Health..

Why Design Is a Game-Changer

1. First Impressions Are Everything
   • Whether it’s a website, logo, or social media graphic, users form an opinion in seconds—often before reading a single word of text
2. Trust & Credibility
   • A brand that looks modern and cohesive sends the message: “We care about quality. We’re professional. We're reliable” Inconsistent or outdated design does the opposite
3. Better Conversions & Engagement
   • Strong design, paired with clear messaging, increases conversion rates (donations for non-profits, sign-ups for educational platforms, or sales for software companies)
4. Changing Expectations
   • Younger audiences (and even older demographics) are exposed to top-tier user experiences from major brands. They now expect the same level of quality from everyone

Recommendations for ACME

1. Establish a Clear, Memorable Brand

• Logo: Modern, distinctive, and future-proof
• Typography: Consistent, readable typefaces for headers and body copy
• Color Palette: Choose colors that match your mission and evoke the right emotions
• Signature Graphics: Mascots or unique visuals that make people instantly recognize your brand
  

2. Refresh Your Website Thoughtfully

• Design First: People judge your site before they read a word. Aim for a clean, visually appealing layout
• Clear Messaging: Use simple language to explain who you are and what you do. Jargon confuses; clarity converts
• Strategic Structure: Guide users through pages logically, so they understand your value and next steps
• Modern Platform: Consider Webflow for scalable, component-based pages with built-in SEO features and fewer technical headaches
  

3. Level Up Marketing Collateral

• Pitch Decks: Investor or partner pitch decks should look polished and professional. Design can increase your likelihood of funding and partnerships
• Social Media & Ads: Keep visuals consistent and on-brand across every channel
• Email Templates: Even small design elements (like an email header or footer) can reinforce brand trust
  

4. Maintain Consistency Everywhere

Consistency is the toughest (and most crucial) part. If a website page, social post, or pitch deck is off-brand, it breaks trust. One slip-up can make people question the professionalism behind your entire operation

Implementation Tips

1. Use Collaborative Tools
   • Tools like Figma let teams store logos, color codes, typography, and collateral in one place, making updates simpler and faster
2. Adopt a Component-Based Approach
   • If you build in Webflow, take advantage of reusable components to keep design consistent across every page
3. Track Analytics
   • Use website or social media analytics to measure how design changes impact conversions, engagement, or time on page. Let data guide adjustments
4. Simplify Decision-Making
   • Ideally, have one key decision-maker for branding and design choices. More people involved = more bottlenecks, slower progress, and design-by-committee pitfalls
5. Stay Nimble
   • Design is never “done” Plan regular check-ins to refresh and refine, ensuring you don’t fall behind evolving tastes and tech

Next Steps

1. Conduct a Quick Audit
   • Take a hard look at your brand, website, and marketing collateral. What’s outdated or inconsistent?
   • Do not use your industry as a benchmark (it's quite a low bar). Use leading designs as your benchmark, which can be found in the software/Saas world. This will lead you into the right direction
2. Prioritize Updates
   • Usually, start with branding, then website, then marketing collateral—because your brand identity sets the tone for everything else
3. Set Realistic Timelines
   • Avoid dragging out a rebrand or site overhaul for six months. Move faster to keep momentum high
4. Bring in the Right Talent
   • If you lack in-house design or Webflow expertise, consider partnering with an agency or contractor who specializes in modern, conversion-driven design
5. Implement & Iterate
   • Launch updates quickly, measure the impact, and refine as you go

Interested in the Experts Help?
If you have questions or want guidance from our team at LoudFace, feel free to email back to arnel@loudface.co

We’re happy to show a demo of how design could help you reach your goals faster

Final Thoughts

Design isn’t just “nice to have” anymore—it’s an essential ingredient for standing out in a crowded market and building trust with the people you care about. With the right tools and approach, any organization (non-profit, educational, or otherwise) can tap into the power of modern design to achieve meaningful, measurable growth