Updated On:
April 17, 2024

Webflow's New Brand Overhaul and Platform Updates

Webflow isn't just changing its look; it's redefining what you can do with its platform. Here's everything you need to know

Arnel Bukva

The New Webflow: More Than Just a Facelift

So, Webflow decided it's time for a glow-up, and it's not just skin-deep. We're talking a full-on brand overhaul and some juicy platform updates. Why should you care? Because these changes are about to make your life a whole lot easier and your websites a whole lot cooler.

Key Takeaways

  • Webflow's new brand identity is a nod to the core building blocks of web development.
  • The platform now offers native integration with Spline for 3D design.
  • Localization features are here, making it easier to go global.
  • Collaboration just got a boost with dedicated workflows for commenting, editing, and publishing.

The New Face of Webflow

First off, let's talk about the new logo. It's not just a pretty face; it symbolizes the HTML, CSS, and JavaScript trinity. It's Webflow saying, "Hey, we're putting the power of coding, without actually coding, into your hands." Read more about it here.

Why the Change?

Webflow's been around for a decade, and they've decided it's time their brand reflects the community that's grown around it. That's you, the freelancers, agencies, and basically anyone who's ever thought, "I wish making a website was easier."

What's New in the Toolbox?

Webflow's not just stopping at a new logo; they're adding some serious firepower to their platform.

3D Design with Spline

3D design is no longer a luxury; it's a necessity. Webflow's new native integration with Spline is here to make your 3D dreams come true. Check it out.

Go Global with Localization

If you're looking to expand your reach, Webflow's new Localization feature is your best friend. Customize your site based on location, all without writing a single line of code. Learn more.

Collaboration: A Team Sport

Webflow's making it easier for teams to work together. New workflows for commenting, editing, and publishing mean you can get more done, faster. And let's be honest, who doesn't want that?

Dedicated Workflows

No more back-and-forths over email. Comment directly on the project and keep the ball rolling.

Publishing Workflows

Ever had that "Oh crap, did I just publish that?" moment? New publishing workflows give you a safety net, so you can publish with confidence.


What is Webflow's new logo about?

It represents the core building blocks of web development: HTML, CSS, and JavaScript.

How does the Spline integration work?

It's a native integration that allows you to incorporate 3D designs directly into your Webflow projects.

Is the Localization feature available for all plans?

It's currently available for Enterprise customers and will roll out to all plans soon.

Final Thoughts

Webflow's not just rebranding; they're redefining what their platform can do. Whether you're a one-man show or running an agency, these updates are setting a new standard in the no-code community.