June 2, 2022
Arnel Bukva
5 min

Ways to Improve Your Design for Higher Conversions


To have a successful website, you need to have a great design before kicking off the website development. This is often one of the most overlooked aspects of creating a website, but it's one of the most important. It's more than just having a nice homepage. If your website looks outdated or cluttered, visitors are going to be less likely to stay on your site and more likely to leave. In this blog post, we'll discuss 5 ways that you can improve your website's design to increase conversions.

Front end for your business

It is important to know what good web design is—and how to achieve it. How else can you deliver designs for the target audience? We'll have a look at some design principles for inspiration, a theory used by artists and designers that explains the visual characteristics. Applying these principles to web design can help beginner and advanced web designers alike achieve a site with a harmonious look and feel. Of course, these are not hard and fast rules to obey, but they are suggestions on how to utilize the various components of a website's design. Take it from Picasso, “learn the rules like a pro, so you can break them like an artist.”

Adaptive design

Web design refers to the design of websites that are displayed on the internet. It's more than just a nice homepage, it includes the user interface, site architecture, navigation, layout, colors, fonts, and much more across all pages of the website. Creating a website is one of the most important elements of having an online presence these days. Because of this, the world of web design continues to be as dynamic as ever. Web design is constantly evolving, including mobile apps and user interface design, to meet the growing needs of website owners and visitors alike. Web design is often a collaborative process that combines knowledge and tools from related industries, ranging from graphic design to SEO optimization and UX design.

Functionality and design process

The web design industry is constantly introducing new features, tools, and solutions. Because of this, it might be tough to keep up with the newest trends and best practices. Some procedures, on the other hand, are quite timeless. Like a responsive design that looks great on all web browsers.

UX design

UX design is taken into account to solve problems. UX designers deal with problems for their users instead of for their clients. Web designers use a problem-solution approach. This is needed to deliver great services.

If you want your website to be successful, you need to put some thought into the design. A great design will make your site more visually appealing to visitors and help them navigate your site more easily. In turn, this will lead to higher conversion rates. Here are five things that you can improve your website's design:

Use white space effectively

Use space to your advantage

White space, or negative space, is the space on a page. It's important to use white space effectively in order to create a more visually appealing design. Too much white space can make your site look empty and uninviting, but too little white space can make it look cluttered.

Choose the right colors

Use colors to your advantage

The colors you use on your website can have a big impact on how visitors perceive your site. Choose colors that complement each other and create a visually appealing design.

Use fonts that are easy to read

Use typography effectively

The way you use fonts on your website can also impact the overall design. Choose fonts that are easy to read and that complement the overall design of your site.

Incorporate images and videos

Make good use of images

Images are a great way to add visual interest to your website. Use high-quality images that complement the overall design of your site. Visuals speak their language, the language of persuasion.

Keep your design consistent throughout your site.

A consistent design is important for creating a cohesive and professional look for your website. Make sure that the design elements you use throughout your site are consistent with each other. This will give your site a more polished and professional look.

Figma and Webflow

There are many resources for website design and development. We use Figma for web design to create our incredible designs and Webflow to bring these designs to life.


Figma is a vector editor that lets us design at any screen size, meaning we can easily design for responsive web. Plus, it integrates with other tools, so the transition from design to development is super smooth. Figma allows you to design that particular website of your dreams.


Webflow is a powerful platform that gives us the ability to create custom interactions and animations without code. We can also use Webflow to develop responsive websites that look and feel amazing on any device. Search engines love Webflow sites, so our clients' websites always perform well in search results.

Webflow is the go-to platform for a well-performing web page.

Both Figma and Webflow are important tools for us to create a great website.

Quick web design history lesson

  • The first website was created in 1991 by Tim Berners-Lee. It was called the World Wide Web and it was made up of only text.
  • In 1993, the first graphical web browser, Mosaic, was created. This allowed users to view images on websites for the first time.
  • In 1994, Netscape Navigator became the first web browser to support style sheets, which allowed designers to control how their pages looked.
  • Internet Explorer was frustrated with the way that Netscape Navigator was constantly changing the way their pages looked, Microsoft created their web browser, Internet Explorer.

From there, web design has come a long way. With advances in technology, we now have more tools than ever before to create beautiful and user-friendly websites.

There are many web designers out there, but by following these short tips, you can improve your skills as a web designer. By taking the time to create a well-designed website, you'll be able to attract more visitors and convert them into customers. So, what are you waiting for? Get started on improving your website's design today!